Modern men are getting more open to the idea of taking care of their skin to age slower. When traveling for work I see more and more men of “executive” appearance stopping by skincare shops in the airports and buying some products to treat their skin/body. My assumption is that these people are usually very busy and don’t have a lot of time understanding what all the options are, what they need, and where they can go to buy stuff for their skin. And I think this is a large market that will be increasing even more.
An e-commerce store with a very easy (icon-driven) way to filter through the products based on age and what part of the body they are interested in. Potentially, add subscription to reduce friction even more. Just sign up, set your preferences and get favourite (or recommended by a skincare expert) products in your mail.